The Victorian Government is urgently reaching out to Collingwood and Port Adelaide supporters following a Covid scare at the MCG.
In order to reach all Collingwood and Port Adelaide fans the Victorian Government say traditional media avenues were not enough.
“A lot of the fans from these two club’s don’t engage with traditional media,” a spokesperson told Outside Noise.
“In fact the only reading they do are the labels on plain packaged cigarettes.”
“We’ve managed to take it one step further and discovered Winfield Blues account for 98% of sales among these fans which is where we’ve concentrated the release of the Post Its. ”